How digital architecture influences customer experience?
- Ref
- https://www.linkedin.com/pulse/revamping-customer-experience-how-digital-transformation-changing/
- https://hygraph.com/blog/digital-transformation-customer-experience#5-examples-of-how-digital-transformation-can-improve-customer-experience
- https://link.springer.com/chapter/10.1007/978-3-030-49418-6_28
- https://scholar.google.co.in/scholar?q=How+digital+architecture+enhances+customer+experience&hl=en&as_sdt=0&as_vis=1&oi=scholart
- https://medium.com/booking-product/how-we-managed-to-modernize-the-booking-com-app-from-the-inside-and-out-ed24f0e6df0a
What is customer experience?
What constitutes better / worse cx?
What are the components of digital architecture?
How digital architecture influences customer experience?
Examples - Hotstar etc